Skip to main content
Start a project
Insights

Choosing a partner.

Everything we've published on choosing a partner.

Tell us about your project All insights
A drilled cylindrical concrete core sample resting on a concrete surface in warm-tone monochrome, its cut cross-section revealing embedded aggregate stone under a low raking light, the cylinder receding into shadow.

How to choose a software development company

How do you choose a software development company? Look past the logo wall for evidence, a written scope, and code you will own. A buyer guide to the criteria that matter, the questions to ask, the red flags to walk away from, and who should own the IP.
A circular brass survey datum disc set flush into weathered concrete in warm-tone monochrome, its worn reference rings catching a low raking light while the surrounding concrete grain falls into shadow.

What an AI consultant does, and when you need one

What is an AI consultant? Someone who helps a business decide where AI genuinely fits, then builds it or guides the build so it runs in production and stays yours. A plain guide to what they do, when a smaller company needs one, and what it costs.
A single steel column rising and forking into two diverging branches that carry a roof lattice, in warm-tone monochrome under grazing side light, the join where one path becomes two held at the centre of the frame.

Build vs buy software: the decision before the build

Build when the software is your edge and nothing off the shelf fits; buy when it is a solved commodity. How to make the build-vs-buy call without regret.
A single concrete column taking the load of three converging beams in warm-tone monochrome, the junction sharp under grazing daylight against receding tonal depth.

Freelancer, agency, or firm: who should build your software?

A freelancer, an agency, and a firm fit different jobs. What each does well, where each breaks, and the one question that decides it: who owns the outcome.
A machined plumb bob hanging on a taut line against a plain concrete wall in warm-tone monochrome, the tip marking true vertical under grazing light.

An external CTO for a non-technical owner: what good looks like

When you cannot judge the technical work yourself, what should an external CTO give you? The artefacts to expect, how decisions get made in business terms, and the honest signs it is or is not working.
A concrete cantilever beam projecting over open space from a single anchored support in warm-tone monochrome, the lit soffit reaching across an empty sky under grazing daylight.

Fractional CTO or agency? The real question is who owns the outcome

Choosing between a fractional CTO and an agency is usually framed as direction versus building. The decision that actually matters is who is accountable for the result, not who is cheaper.
Rows of identical cast-metal letterpress type standing in a composing case in warm-tone monochrome, the character bodies receding in parallel ranks under grazing light.

The content engine: agency-level output without the agency rate card

Publish at agency volume without the agency rate card by owning the production system instead of buying output by the asset. What a content engine is, what it costs, and when an agency still wins.
Bangkok office-building rooftop in warm-tone monochrome: HVAC ducts and metal louvres in sharp geometry, hazy city silhouettes reduced to tonal bands above.

Have a problem worth a straight answer?

Send a brief. The senior person who would do the work reads it and replies within one business day, Bangkok time.

Tell us about your project