Run your business, not your software.
We design, build, and run the websites, apps, and automations your business depends on. A tech team you don't have to hire or manage, for one fixed monthly number.
When something breaks, it costs us, not you. So we build things that don't, and stay to run them.
Built to be run, not just launched.
It comes down to incentives. When you pay for hours, the things that break are billable work. When you pay for output, they are our cost. So we build to run, not just to launch, and stay accountable for the result the way we are for our own platforms.
Instead of: A problem is billable hours.
A problem is our cost to fix.
Instead of: A new contact each year.
One person, first call to live.
Instead of: Handed over at launch.
Run in production, like our own.
Instead of: Built on what locks you in.
Open-source, documented, yours to keep.
We build your software the way we build our own.
Recent work, and what it changed.
We keep client names private. Here is the shape of the work: the problem, what got built, and what changed.
A subscription business, live and still running.
A media company had the audience but no platform under it. We built the subscription, billing, and member system, launched it, trained their team, and stayed on to run it.
12,000+ members migrated, none lost at switchoverRead the storyBack-office work, automated.
A growing company ran on spreadsheets and manual steps. We automated the repetitive work and connected their tools, giving the team its hours back.
~22 hours a week back to the teamRead the storyMarket moves into short videos, week after week.
A financial products company wanted to reach retail investors with video, but each clip took days of hand work and the channel kept going quiet. We built the production system behind their content brand. Their team reviews and approves; the system does the producing.
First video live 14 days from kickoffRead the storyA company, not a contractor.
Chat, planning, collaboration. In daily use.
Documented and yours to keep. No lock-in.
Accountable from first sketch to production.
A company with books, not a contractor.
What we can take on.
Each has a clear scope, a real deliverable, and a defined finish. Most clients start with one and grow into the others.
You have an idea or a need. We turn it into a working product, handling the design, the engineering, and the launch, built so any competent developer could pick it up later. You are never locked into us.
- A design and plan you can actually read
- Shipped in stages, so you see progress early
- A clean handover, or we stay on to run it
Workflow automation, integrations, and content pipelines, built where automation earns its place: cutting manual work, reducing errors, moving data between systems without a human in the loop.
- Workflow design and automation
- API and third-party integrations
- Content and data pipelines
We take an existing system to a modern stack. Incremental, with no big-bang rewrites and no weeks of downtime. Each phase pays for itself before the next one starts.
- Stack assessment and migration plan
- Incremental replacement with continuity
- Automation injected where it cuts ongoing cost
We run your system on an ongoing basis: pipeline ownership, incident response, dashboards. SLAs measured against the live system, not against intent.
- Production ownership and incident response
- SLA monitoring and reporting
- Weekly performance reviews
Scoped advisory on system decisions: engagement scoping, architecture review, build-vs-buy analysis. Delivered as a written document you can take to your board.
- System diagnostic and scoping
- Architecture review and trade-off documentation
- Build vs buy analysis
How a project runs.
We map the problem before we quote. Every stage ends in something written down, shared, and agreed before the next one begins.
Diagnose
We dig into the real problem before quoting anything. You get a written summary you can keep.
Design
We agree the plan, the tools, and the trade-offs on paper, before any building starts.
Deliver
We build in stages on a stack we name up front, showing you working progress as we go.
Run
We keep it live, watch it in production, and catch most issues before your customers do.
Industries we know well.
We go deep in a handful of fields instead of spreading thin. Take a look at how the work shows up in each.
Notes from the work.
Practical notes from real projects, published when we have something genuinely useful to say.
Digital transformation consulting: what it is, and what it costs
What is digital transformation consulting, and what does it cost? A straight guide to what the work involves, the engagement shapes you can buy, the price ranges behind them, and how to avoid the expensive way most transformations go wrong.
How to choose a software development company
How do you choose a software development company? Look past the logo wall for evidence, a written scope, and code you will own. A buyer guide to the criteria that matter, the questions to ask, the red flags to walk away from, and who should own the IP.
What an AI consultant does, and when you need one
What is an AI consultant? Someone who helps a business decide where AI genuinely fits, then builds it or guides the build so it runs in production and stays yours. A plain guide to what they do, when a smaller company needs one, and what it costs.
Build vs buy software: the decision before the build
Build when the software is your edge and nothing off the shelf fits; buy when it is a solved commodity. How to make the build-vs-buy call without regret.
An easy yes.
- Two numbers, up front. One to build it, one fixed monthly number to run it. Both quoted before any work starts, with no open-ended hourly billing. The monthly line is optional.
- A straight answer on fit. Tell us your situation and we will say plainly whether we are the right fit.
- Any size of business. Established companies and ambitious smaller ones, alike.
